Innovation and product development are pivotal for driving growth, sustainability and competitiveness in agribusiness. As the global demand for more sustainable, nutritious and efficient food production rises, agribusiness leaders must guide their organizations through a landscape of rapid technological change, shifting consumer preferences and increasing regulatory demands. Effective leadership in research and development (R&D), particularly in areas like alternative proteins, bio-based products and agritech innovations, can unlock new revenue streams, improve efficiencies and enhance market positioning. Fostering a culture of entrepreneurship and innovation is crucial for staying ahead in this competitive field.